I spent years paying little attention to the products I used on my skin and face. I slathered on foundation without ever turning the bottle over to read what was actually in the bottle. When we began to have children I cleaned up our personal products, cloth diapered and made many of the cleaners and household items we used regularly. I remember a time when Seventh Generation was the only decent brand I could find in a store and even that was a bit questionable! The interesting thing about this big transformation is that it wasn’t until the past two years that I considered my make-up and skin care routine. I don’t wear gobs of make up but I love a good BB cream, mascara and black eyeliner. I also love playing with make up if I’m headed to dinner or somewhere special. It was definitely time to turn that bottle of foundation over to read what was really lurking inside. Fragrance (AKA, the beauty industry’s secret code for whatever they want to put in here, unregulated), Parabens, Triclosan, Formaldehyde, Lead… and a whole lot more. To get the full picture click here and read all about it.
For our purposes I’m going to skip ALL the details of the scary story and instead share the GREAT products I’ve found to avoid this yuck. Because here’s the thing… even if you don’t care that your make-up and face products can carry cancer and neurological risk maybe you’ll care that they are actually aging your skin and making you look older.
I have tried, at length, each of the safe products suggested below and fully recommend them. Please read the notes in order to decide if it’s the right product for your needs. Each product name is linked to their website for shopping ease if you decide you just HAVE to try it.
Juice Beauty: PHYTO-PIGMENTS FLAWLESS SERUM FOUNDATION
This is a really good medium coverage foundation. It moisturizes the skin and does not set on top of the skin or look cakey. I prefer to wear this with a dab of loose powder on top to set the look and make things a bit more matte. If you prefer a dewey look just skip the setting powder. This also contains an anti-aging serum! (tip: shake the bottle well every time you use it)
Rejuva Minerals: CONCEALER POWDER AND LOOSE FOUNDATION POWDER
Rejuva minerals makes several foundation items but these were stand-out winners and the items I employed over the last week to create a daily clean make-up look. This was my first go with concealer powder and I don’t think I could go back to a stick concealer again. This organic, mica and titanium dioxide free powder is really easy to apply and target areas like dark circles without pulling against the skin or causing further damage. The coverage is excellent and buildable according to the look you want to create. As a bonus, their packaging is really quite cute. Use coupon code goodb to receive 15% off your order.
Crunchi: BEAUTIFULLY FLAWLESS FOUNDATION
Crunchi is a fairly new MLM company but they have made a big splash with highly educated consultants. Their Flawless Foundation is a great choice if you like a very full-coverage look. It really lives up to its name.
Lowens: IN YO FACE! NATURAL, VEGAN BB CREAM
This wonder-cream firms and protects your face and just feels wonderful. This BB cream is not tinted and works well as a pre-make up moisturizer or on those days when you skip the foundation and just throw on some mascara. (Which is me four days out of seven) As a bonus, this cream also provides sun protection!
Lush Fresh Handmade Cosmetics: MAGICAL MORINGA PRIMER
Lush is super transparent with all of their ingredients and they include pictures of the folks who make the products on their packaging, so obviously I love everything they sell. This vegan primer was a new purchase for me after browsing the store with a friend one day. We both sampled it in the store, looked at each other and immediately declared our love for the product and intent to buy it. It quickly makes the surface of your face velvety and matte. Make up stays on longer and I’ve been wearing this alone on days when I don’t want to wear make up. Bonus! It’s full of Argan oil and doubles as moisturizer.
W3LL People: EXPRESSIONIST MASCARA
Mascara is a must for me. I pretty much always have it on. And the blacker the better. The brush included in this mascara is the key. The formula is great, but man, the brush is the best. It’s super skinny and firm and it lengthens lashes beautifully without any clumping. Allure magazine endorses it, so you know it’s good!
Rejuva Minerals: MASCARA MEGA LASH, LENGTHENING & THICKENING
Mega Lash has a mega brush included. If you like a fat, fluffy brush that adds a lot of fullness and depth to lashes you’ll adore this one. The formula goes on easily and leaves lashes channeling snuffleupagus from Sesame Street. This is not a water-resistant formula so definitely skip it on pool days. Rejuva also offers a volumizing formula but I have not personally tried it yet, grab some and let me know what you think! Use coupon code goodb to receive 15% off your order.
Blush and Bronzer:
Juice Beauty: PHYTO PIGMENTS BRONZER AND ILLUMINATOR DUO
This bronzer and illuminator duo is pretty fool proof. Bronzer is a favorite “make up tool” of mine and I do have some trouble with powder versions. This smooth, gel-like formula is easy to apply and blend in if you make a mistake. The color also works well with almost any skin type. The illuminator looks lovely applied at the top of the cheeks or corners of the eye.
Rejuva Minerals: PAPAYA PRESSED BLUSH POWDER
This blush has a universally flattering color and is buildable like many of Rejuva’s products. It’s definitely not a blush you can cake on OR overdo. It’s just a sweet pop of color that warms up the skin and leaves you with a summery look. It gets points for being fool-proof and natural looking. Use coupon code goodb to receive 15% off your order.
Lowens: LOWENS LIP BALM
Lowen’s Lip Balm comes in 17 fun and delicious flavors. Some of our favorites are Funky cold camelina, Iced mini doughnut and Lime in da coconut. Yes, I’m a total sucker for fun product names but the performance and flavor is equally great. These smooth and tasty lip balms are full of fair trade ingredients (even coffee for some flavors!) like shea butter, rosemary oil and beeswax. Each flavor has it’s own list of special ingredients! This product is a hit with the whole family and must at the end of summer days in the sun. Hit up our instagram to win some for yourself.
Juice Beauty: SATIN LIP CREAM
This satin lip cream is FULL of color. It’s rich, deep and buildable. It’s not long-wearing but my lips feel great when I use it. If you don’t mind reapplying this is a great choice. To be honest, I’m pretty certain that long-wearing lipsticks don’t have great ingredients, including some of the popular ones that make some pretty big claims.
Lowen’s: BUBBLE PASTE
Oh. My. Goodness. This stuff won some awards in our house. First of all, it’s somehow more fun to put paste into a bath than liquid. Second, the blood orange scent is just SO good. Third? We are just really in love with the Lowen’s company and their commitment to really good, nourishing and safe ingredients. Their sweet stories about the products and how they are related to their daughter Lowen really win us over. I have complete and full confidence in every product I use from Lowen’s, not only because I trust their business model but they also have great EWG ratings which takes all the guess work out of the equation. Grab some bubble paste for yourself and give the kids an enjoyable bath you can feel good about.
Lowen’s: BUTTER BALM
This magical salve is like a fix-everything wonder balm. Too many words? Maybe… but it is really good. Lowen’s Butter Balm is completely free of petrochemicals, artificial preservatives, colorants or scenting agents. We have used it on everything from bug bites that didn’t want to heal, to cracked cuticles and rough puppy paws. Basically, if something is irritating your skin, slather some of this on and you’ll be on your way to fixing the issue. It comes in a generous sized tub and kind of melts in your hand as you apply it. We are in the thick of summer activities and this seems to be the most requested item after days full of bug bites, scrapes and barefoot running. I’ve heard it’s great as a diaper rash solution as well!
Acure: BRILLIANTLY BRIGHTENING FACE SCRUB
Yes, I know. I’ve written about this one before. But if it’s not in your life yet, go ahead and make sure it is. This scrub gently exfoliates with things like sea kelp and French green clay. It’s like a 2-minute spa day and I promise your face will feel refreshed and detoxified. I keep this on my amazon subscribe and save because I can’t. stop. using. it.
And there you have it! My current favorites, all with the highest standards and practices. I’m really thankful for these companies and the ethical practices they employ. The result is high performing products that don’t have shady or irritating ingredients. All products can be verified on the EWG website if you want to double check me!